WA AIPP Portrait Business Seminar Banner Photo by Lisa Ivandich

Business, Events, WA

Portrait Business Seminar – WA

By Rachael Weir

In the lead up to International Women’s Day, we had an all-female powerhouse line up for our portrait business seminar on Thursday 5th March.

Each of our three speakers provided a unique, informative and engaging presentation highlighting there are different ways to run your business.   

I really enjoyed my first AIPP event, thank you ladies for sharing your experiences and knowledge.

– Sonny Rutherford

Lisa Ivandich

Lisa Ivandich

Straight out of the gate Lisa hit us with a ton of truth bombs! This “mum-with-a-camera” is self-taught, has built a successful (and award-winning) business, and informed us that it’s all as much about business as is is photography. 

We’re in business to make a profit so we need to know the cost of doing business before we even take a picture.

Work/life balance – is it a myth?  We were reminded that business takes you away from family and therefore you need to make your business work for you fiscally.  

Lauren Tyrrell

Lauren Tyrrell Crooked Images

Though new to the photography industry, Lauren has hit the ground running since opening her successful business. She’s found her niche in an untapped market and is redefining glamour photography as what she calls “transformative boudoir” – and absolutely killing it!

Lauren suggested we stop feeling the fear.  You can be scared and still start and thrive in your business.  

Lauren also tapped into social media and encouraged us to share ourselves, keep it relatable and post regularly.  Instead of using social media to make bookings, write about experiences and connections.  

Jo Hitchcock

Jo Hitchcock The Photography Boutique

Owner of a full-time photography business she works in part-time, Jo has also diversified her endeavours and also owns a lab.

Not only does she provide beautifully printed products to her own clients but to other photographers and the general public as well.

Jo encouraged us to realise that “making money” isn’t a dirty phrase. We should be paid for the time that we’re working and should be being paid for the JOY of owning a business!

A Strong, Simple Message

Although the women presenting at the portrait business seminar represent a variety of business models, the underlying message was the same: success is found simply by ‘doing you’ and selling what YOU love!

Understand you target market and if you copy someone else’s price list, marketing, web copy, business model etc. you’ll likely fail.

Know your numbers, never stop learning and growing, and be kind to yourself.

WA AIPP Portrait Business Seminar Introduction
WA AIPP Portrait Business Seminar Lisa Ivandich
WA AIPP Portrait Business Seminar Audience
WA AIPP Portrait Business Seminar Lauren Tyrrell
WA AIPP Portrait Business Seminar Lauren Tyrrell
WA AIPP Portrait Business Seminar Jo Hitchock
WA AIPP Portrait Business Seminar Lumix
WA AIPP Portrait Business Seminar Audience
WA AIPP Portrait Business Seminar Jo Hitchock
WA AIPP Portrait Business Seminar Lauren Tyrrell
WA AIPP Portrait Business Seminar

A huge thank you to our AIPP trade partners Panasonic Australia and Camera Electronic who turned out to support our event.  

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