This ASUS ProArt Display Monitor is an affordable and entry level monitor, marketed specifically for those in the creative industry. Recently, I was asked to test drive this new ASUS ProArt monitor and as a photographer who’s always keen to check out new toys, I agreed.
The monitor was easy to set-up straight out of the box. All I needed to do was attach the stand, tighten the base and we were good to go!
The adjustable stand is excellent for moving the screen angle and height to suit your workspace and of course, the 27” screen is awesome on the eyes for editing.
The monitor itself is a sleek design with a matt black finish and thin bezel making it an attractive addition to any office or workspace.
A surprising and useful addition for those who can never find a ruler when needed, are the engraved centimetre markings along the bottom of the screen.
On Screen Display (OSD)
The OSD is controlled by a row of buttons on the bottom right-hand side. The menu is easy to navigate and user friendly. It’s simple to click through and alter the brightness, change modes, and fine-tune the viewing experience.
And the alignment grid is a bonus for those of us who can never shoot a straight horizon.
Another bonus with the Asus ProArt Display is the rear power switch. This added feature allows the user to cut all power ensuring there is no electrical current going to the screen. The monitor also offers multiple connectivity options such as DisplayPort, Mini DisplayPort inputs, HDMI, and USB inputs. Two of the USB inputs are on the side of the monitor and because the monitor can swivel 90 degrees in either direction, they are easy to access.
Calibrating the monitor
The monitor was super-easy to calibrate using my Datacolor Spyder calibration tool and once calibrated, brightness and colour were spot on.
As a professional photographer, a calibrated and accurate monitor is just as important as our camera equipment. The best way to check colour accuracy is to print your photographs, so I was happy to find my printed photographs matched the screen perfectly.
However, you can also use ASUS’ self-calibration software to calibrate and generate an ICC profile.
The ProArt Display Monitor has 6-axis adjustment, which allows the user to individually adjust each colour. This could avoid any influence from RGB adjustment, via the OSD menu, allowing for quick adjustments and real-time preview.
Admittedly, I know little about colour gamut and Calman Verified. If the monitor looks good after calibration and my prints match, I’m usually a happy camper.
But, given the opportunity to review the ASUS ProArt Display Monitor, I took it upon myself to do a crash course.
What is Calman Verified?
The first thing I did was a little research on what Calman Verification meant, and I soon discovered, it’s a certification program designed by Portrait Displays Inc. The program evaluates whether a monitor meets the necessary criteria for editing and post-production purposes. The Calman Verification criteria evaluates colour accuracy, wide colour gamut, Delta E < 2 colour accuracy, 100% sRGB and 100% Rec. 709 wide colour gamut.
As the monitor can reproduce 100% of the SRGB colour gamut (which equates to approximately 85% Adobe RGB), it’s a perfect monitor for budding photographers or professionals on a budget.
The monitor also provides a ProArt Preset and ProArt Palette offering the user numerous adjustable colour parameters.
What is Delta E?
Now, as I mentioned before, I’m not a techy person. I know little about the technical aspects of colour gamut, ranges, and until now, had never heard of Delta E.
Surely, I’m not alone?
So, after some research, I learned Delta E is the number used to represent the distance between two colours. The measurement is used to ensure the colours displayed closely match what the human eye sees.
For example, a Delta E between 3 and 6 is considered suitable for commercial quality reproduction. However, a lower Delta E, like under 2, means the colour displayed on the ASUS ProArt Monitor PA278QV is as close to the human eye as you can get.
As all photographers understand, precise colour representation is critical when it comes to producing a professional standard of work.
The Final Review
I have to say, the ASUS PA278QV would satisfy most amateur photographers or even a budget-conscious professional. However, if your career is in the creative industry, you’d probably be happier investing in a higher-end ProArt monitor that offers more advanced features.
But as for me, it was fun reviewing this monitor and learning some technical jargon along the way.
About the author
Alison Hockings is the professional wedding, newborn and family photographer of Alison Cooke Photography, an Associate member of the AIPP and the professional copywriter, SEO specialist and blogger behind Alison Writely – Copywriting for Creatives.